Cool Stuff: Couches Under $1,200 at Room & Board

I know it's true: You get what you pay for. And I know that this is especially true when it comes to the components of your home, which you'll be sitting on, staring at, and living with year after year for the foreseeable future.

But I'm also thrifty, and can't help but be tempted by what seems like a great deal on something I actually like. Plus, since I've grown to loathe the blah and boxy couch we bought just two years ago (and know that we'll only recoup half of what we paid for it if we wind up unloading the thing on craigslist), I practically gave myself whiplash when I caught sight of these cheap-and-chic new sofas from Room & Board. All of them are priced under $1,200 -- and a few are under $800.

They're not Lilliputian (most measure between 77 and 89 inches); they don't appear to be upholstered in icky, cheapo fabrics; they feature sophisticated, modern styling; and the copywriters swear the sofas are meticulously constructed and that quality has not been compromised.

So what gives? Why are these so inexpensive? Is there anyone out there who's given them a test run in a R&B showroom and who can report back on their comfort and quality in person? Let me know. In the meantime, a few of the styles I'm already mentally moving around our living room:

Loring Sofa $999 (I am especially drooling over this one -- and even more so when I compare it to the strikingly similar, but tres pricey, Long Snooze Sofa at Ochre)

Westwood Sofa, $899

Hawthorne Sofa, $1,199

Eugene Sofa, $999

What do you guys think -- are these couches, at these prices, too good to be true?